top of page

The Statistical Impact of Pro Photos in Real Estate

When it comes to selling properties in the competitive real estate market, first impressions matter. In the digital age, where potential buyers begin their search online, the quality of your listing photos can make or break a deal. To highlight the significance of professional photography in real estate, we've compiled a list of key statistics that demonstrate its impact.

The Importance of First Impressions

1. According to the National Association of Realtors (NAR), 87% of homebuyers used the internet in their home search. This means that the first impression of a property is often made through online photos.

2. 67% of buyers say that the quality of listing photos is "very important" in their home search (Source: National Association of Realtors).

3. Listings with professional photos receive 118% more online views than those without (IMOTO Photo).

Professional photography enhances the overall presentation and quality of a listing, making it more appealing to potential buyers.

Benefits for Sellers and Buyers

1. Homes with professional photos tend to sell faster. A study by VHT Studios found that homes with high-quality images spend an average of 89 days on the market, while homes with amateur photos spend an average of 123 days on the market.

2. A study by IMOTO Photo found that properties with professional photos sell 50% faster and 39% closer to the original listing price.

3. Listings with professional photos typically sell for more money compared to those without (Source: High-quality images can make a property appear more attractive and valuable to potential buyers.

4. In the digital age, 92% of home buyers start their search online (Source: National Association of Realtors). Professional photos make your listings stand out in online searches and listings, increasing the chances of getting noticed by potential buyers.

5. High-quality images can generate more interest and lead to better-qualified buyers attending property showings. This means less time wasted on uninterested or unqualified buyers.

6. High-quality photos are more likely to be shared and engaged with on social media, increasing the reach of your listings. Leveraging social media can help agents and agencies reach a broader audience.

Impact on Selling Prices and Return on Investment

1. Listings with professional photos typically sell for higher prices. A study by Redfin found that homes listed with high-quality photography sell for $3,400 to $11,200 more than listings using amateur photos.

2. A study by the Appraisal Institute revealed that professional photography can increase the perceived value of a home by up to 11%.

3. Homes with professional photos sell 32% faster (Redfin).

4. Homes with high-quality photos can sell for an average of $3,400 to $11,200 more (Houzz & Home).

5. For every $100 spent on professional real estate photography, agents can expect a return of $1,100 or more (Professional Photography Association).

Credibility and Competitive Advantage

1. Professional photos draw in more potential buyers. According to a study by the NAR, listings with professional photography receive 118% more online views than those without.

2. Real estate is a highly competitive market, and having professional photos can set you apart from other listings.

3. A well-photographed property can make a significant difference in the decision-making process for potential buyers.

Impact on the Agency's Reputation and Business

1. Agents who consistently use professional photographers can showcase their commitment to quality and professionalism.

2. A survey by Virtuance found that 68% of buyers believe that an agent's use of professional photography reflects their dedication to marketing properties effectively.

3. Consistently using professional photographers can enhance the agency's reputation, leading to increased referrals and repeat business.


4. A professional image and improved marketing can help an agency stand out in a competitive market.

5. According to a study by the National Association of Realtors, 87% of buyers find photos very useful when searching for a home online. Professional photos help listings shine on real estate websites and apps.

6. Homes with professional photos typically spend 89% less time on the market (IMOTO Photo). The longer a property stays on the market, the more likely it is to experience price reductions.

7. Professional photographers can save time for agents and sellers by handling the photography process, ensuring it's done right the first time. The initial investment in professional photography can often lead to cost savings in the long run through faster sales and higher prices.

8. Sellers are more likely to be satisfied with an agent's service when they see their property presented beautifully through professional photos. Happy sellers can lead to referrals and repeat business for real estate agents and agencies.

In conclusion, the statistics don't lie – professional photography is a game-changer in the real estate industry. Whether you're a seller, a buyer, an agent, or part of an agency, the benefits are clear. It leads to faster sales, higher closing prices, and a significant return on investment. It enhances credibility, offers a competitive edge, and positively impacts your agency's reputation and business. The numbers speak for themselves, and in today's digital age, professional photography is a must for success in real estate.


bottom of page